As schools move to combining online and in-classroom teaching, Introduction to Graphic Communication and its interactive components are designed for such instruction. It is suited for “click and learn” instruction directly from the PRINTED book.

Schools and training organizations may request customized versions of the printed book, as well as mobile links to their virtual classroom or learning management systems. The textbook also comes with a free, recommended syllabus.

This textbook uses industry-standard QR Codes to access related videos and other online material on their smartphones and tablets. Users have access to videos by leading authorities, demos of relevant technologies, and more. 

Introduction to Graphic Communication was recognized in the Textbook category in Printing Industries of America’s 2019 Premier Print Awards competition. It has become the “go-to” book for introductory graphic arts courses at schools and for industry training.

Introduction to Graphic Communication is written for undergraduate college students in graphic arts programs focused on printing and print business management. It is also well suited to high school and vocational students in similar programs.

The book is also designed for internal training and for designers, print buyers, and other professionals who need to better understand the complex world of print.